DigiTathya Technologies Pvt Ltd ("DigiTathya Technologies Pvt Ltd", "we", "our", "us") uses cookies and similar technologies on our website [www.digitathya.com] to enhance your browsing experience and provide our anti-counterfeiting and product authentication services effectively.

This Cookie Policy explains what cookies are, how we use them, and your choices regarding cookies. This policy should be read in conjunction with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit our website. They help us recognize your device and remember information about your visit, such as your preferred language and other settings.

2. Types of Cookies We Use

A. Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled:

• Session Cookies: Enable core website functionality and secure browsing
• Authentication Cookies: Remember your login status for dashboard access
• Security Cookies: Protect against cross-site request forgery and other security threats
• Load Balancing Cookies: Ensure optimal website performance

B. Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website:

• Google Analytics: Track website usage, visitor behavior, and traffic sources
• Firebase Analytics: Monitor website performance and user engagement
• Heatmap Cookies: Understand user interaction patterns and optimize user experience
• Error Tracking Cookies: Identify and resolve technical issues

C. Functional Cookies

These cookies enhance your website experience:

• Preference Cookies: Remember your language, region, and display preferences
• Chat Support Cookies: Enable customer support chat functionality
• Form Auto-fill Cookies: Remember previously entered information in contact forms
• Video Player Cookies: Remember playback preferences for embedded videos

D. Marketing and Advertising Cookies

These cookies help us show relevant content and measure campaign effectiveness:

• Remarketing Cookies: Show relevant ads on other websites you visit
• Campaign Tracking Cookies: Measure the effectiveness of our marketing campaigns
• Social Media Cookies: Enable sharing content on social platforms
• Lead Generation Cookies: Track conversion from marketing activities

3. Third-Party Cookies

Our website may contain third-party cookies from:

• Google Analytics & Google Ads: For website analytics and advertising
• Facebook Pixel: For social media marketing and retargeting
• LinkedIn Insight Tag: For professional network advertising
• YouTube: For embedded video content
• MoEngage: For user engagement and messaging
• Razorpay/PayU: For payment processing analytics

4. Cookie Retention Periods

Different cookies have different retention periods:

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Remain for up to 2 years or as specified below:
  1. Analytics cookies: 24 months
  2. Marketing cookies: 12 months
  3. Functional cookies: 12 months
  4. Security cookies: 6 months

5. Managing Your Cookie Preferences

Browser Settings

You can control cookies through your browser settings:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Privacy, search, and services > Cookies

6. Impact of Disabling Cookies

Disabling certain cookies may affect your website experience:

• Essential Cookies: Website may not function properly
• Analytics Cookies: We won't be able to improve our services based on usage data
• Functional Cookies: You may need to re-enter preferences on each visit
• Marketing Cookies: You may see less relevant advertising

7. Data Protection and Security

All cookies are subject to our data protection measures:

• Encrypted transmission and storage where applicable
• Regular security audits and updates
• Compliance with Indian data protection laws
• Adherence to international privacy standards (GDPR-ready)

8. Children's Privacy

Our website is intended for users 18 years and above. We do not knowingly collect cookies from minors. Parents and guardians should monitor their children's internet usage.

9. Updates to Cookie Policy

We may update this Cookie Policy to reflect changes in:

• Cookie technologies and practices
• Legal and regulatory requirements
• Our services and website functionality

Updated versions will be posted with a revised "Last Updated" date. Continued use of our website after changes indicates acceptance of the updated policy.

10. International Compliance

This Cookie Policy complies with:

• India: Digital Personal Data Protection Act, 2023 and Information Technology Act, 2000
• EU: General Data Protection Regulation (GDPR)
• California: California Consumer Privacy Act (CCPA)
• Other jurisdictions: As applicable based on user location

11. Contact Information

For questions about this Cookie Policy or to exercise your rights:

• Data Protection Officer
• DigiTathya Technologies Pvt Ltd
• Email: info@digitathya.com
• Response Time: Within 7 working days