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Authentic Assurance

Industries We Protect
Our Impact Against Counterfeiting and Fraud

Purpose built for industries most vulnerable to counterfeiting and supply chain fraud. Here’s how we make a difference

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Core Features, That Power Authenticity and Trust,

DigiTathya, designed to help manufacturers deliver only genuine products, detect risks early, and rectify soon.

Electrical and Electronic Appliances
•Problem

Duplicate phones, audio gear, chargers, batteries, and parts infiltrating retail supply chains

•Solution

Digitally verify every SKU with a secure QR. Track real time location of genuine batches. End consumers scan to validate originality and register warranties.

Cosmetics
•Problem

Counterfeit cosmetic products containing harmful chemicals cause brand damage and health hazards.

•Solution

Each product label is encoded with an unforgeable DigiTathya secure QR. Brands can geo track scan locations, while consumers receive authenticity confirmation and expiry alerts.

Fast moving consumer goods
•Problem

High volume = high vulnerability. Fake food, soaps, snacks, and beverages erode trust.

•Solution

QR codes embedded at the batch and unit levels ensure authenticity. B2B app tracks movement from the factory to the kirana store, where consumers can scan and check for authenticity.

Nutraceuticals
•Problem

Spurious supplements with false claims and fake packaging.

•Solution

Integrate QR with dynamic lab testing data, dosage manuals, and authenticity verification for customer trust.

Alcohol
•Problem

Counterfeit liquor is not only illegal but also life-threatening.

•Solution

Secure tamper proof QR seals that verify bottling source, date, and distributor trail. Bar retail scans are logged in real time.

Tobacco
•Problem

Illicit trade and tax leakage via smuggled or duplicated products.

•Solution

Verification-ready QR code labels ensure GST compliance tracking and secure route tracing.

Fashion
•Problem

Knock-off apparel and accessories are diluting luxury brand value

•Solution

QR codes linked to design origin, artisan details, and production history, visible to the consumer via our app.

Auto Parts
•Problem

Fake parts cause mechanical failure and endanger safety.

•Solution

Each part is serialised and linked to a verifiable QR code. Garages and buyers authenticate before installation.

Water Purifiers
•Problem

Duplicate or repurposed filters degrade water quality and consumer trust.

•Solution

DigiTathya QR code verifies genuine filter source and allows tracking of usage history and replacement cycles.

Pharma
•Problem

Life-threatening counterfeit medicines in circulation

•Solution

QR code enabled track trace system meets regulatory standards and ensures patient level validation.

Make your brand unforgettable with 100% legitimacy

Take the first step towards securing your brand and engaging your customers with DigiTathya.

Schedule a Demo

Questions on Your Mind? We Can Help!

Browse our answers to commonly asked questions, and if you still have something to ask, just drop us a line. We're here for you!

How does DigiTathya’s anti-counterfeiting solution work?
DigiTathya’s anti-counterfeiting solution uses unique digital authentication methods like QR codes and barcodes to create a secure link between your product and its identity. This allows consumers to easily verify the authenticity of their purchases using a simple smartphone scan. Additionally, our solution includes real-time monitoring of the market to detect counterfeit activities and safeguard your brand’s reputation.
How does your e-warranty process benefit consumers?
Our e-warranty process allows customers to easily access and register their warranties online instead of managing physical documents. Since it is digital, your consumers can have their warranty information at their fingertips, making claims faster and more efficient. Moreover, e-warranties are fully integrated with our anti-counterfeiting measures. This increases consumers’ confidence in their purchases, knowing they are protected against counterfeit goods.
Can this integrate with existing ERP/CRM systems?
Absolutely! DigiTathya’s solutions are designed with compatibility in mind. Our anti-counterfeiting can integrate with your existing ERP and CRM systems. You can leverage the data and processes you already have in place while enhancing your operational efficiency and customer engagement. Our integration capabilities provide a cohesive view of your inventory and customer interactions, leading to better decision-making and streamlined processes without requiring a complete overhaul of your current systems.
Is the solution scalable for large businesses?
Yes, our solution is specifically engineered to be scalable, making it ideal for businesses of all sizes, including large enterprises. DigiTathya’s platform can handle varying volumes of transactions and products, accommodating your business's growth without sacrificing performance. Whether you’re a growing startup or an established corporation, our technology adapts to your needs. As you expand into new markets or increase your product offerings, our solution evolves with you.
What industries can use this platform?
DigiTathya is versatile and can be used by almost all industries. Key sectors include retail, consumer electronics, pharmaceuticals, luxury goods, and food and beverage. Essentially, any industry that values brand protection and customer trust can benefit from our platform.